To : 	All Raw Thrills Distributors

From: 

Re: 	Guitar Hero Arcade SW Enhancements

Date: 	09-15-09

With Guitar Hero Arcade continuing to be one of the top earning games of the summer, Raw Thrills has added some new “revenue generating” enhancements; that should increase/prolong earnings and ultimately help sell more games this fall.

Revenue Generators
* NEW - Beginner Mode - allows players with little or no Guitar Hero experience to grab a guitar and have a good time simply by hitting the strum bar. The player will get to play the selected song in its entirety – without failure. Positive play experiences will increase repeat play, player proficiency, and game revenue.

* NEW - Continue Feature - allows player to keep song, guitar, and character setups after their initial coin-up. Operator can adjust “continue pricing” to offer discount as an incentive to stay on the machine, generating more repeat plays and additional revenue.

* NEW - Two Family Modes - Songs that may be deemed objectionable by the location can be removed from the play list. Certain characters and a particular venue have also been labeled as possibly objectionable - Judi/Casey/Reaper and the Hell venue. These characters and venue can now be removed as well, making the game more approachable. Operators/Locations can now place a Guitar Hero Arcade machine in almost any location, increasing location opportunities.

Technical Enhancements
•	auto volume adjust system with test mode 
•	auditing of I/O board drops 
•	max coinage per credit increased to 16 (for UK) 
•	new tests: separate red/orange/blue lamp tests, auto volume tests 
•	JAMMA I/O detection real time post boot
•	keypad support & keypad switch test added (for future CoinUp update)volume scale changed from 1-11 to 1-20 
•	alphanumeric characters only in high score
•	start buttons now scroll thru high scores in attract, but only when high
score screen is up
•	8 various minor graphical tweaks, bug fixes, performance enhancements, and robustness additions for a more stable system.

Please make sure your operators have receive these enhancements (SW Ver1.28) and stress the positive revenue impact that this update can have on their machines. Schedule a follow-up call within a few weeks to verify that they have updated their games and gather data on the games’ performance – earnings, traffic to game, performance, etc. Thank you for your support and cooperation with this matter. Any questions call George Angermeyer @ 201-438-1300 ext 3331.